In this one-hour session, you'll learn a repeatable process for explaining your expertise to the people who need to understand it
(AND CARE ABOUT IT ENOUGH TO ACT).
Any of these sound familiar?
Your work matters, but it isn't getting traction with the clients, funders, and community members who need to act on it.
You've been burned when someone simplified your work and the result was dumbed down...and wrong.
You find yourself getting lost in the details of a project long before anyone else understands what it's even about.
There's a running joke in your family that you must be a secret agent since no one knows quite what you do.
You're not alone.
Even the most accurate explanation can miss the mark if it's full of insider words and unnecessary detail, or if it isn't framed for your intended audience.
The good news: I'm here to show you how to fix it. Without dumbing down anything.
A process you can use again and again
YOU WALK AWAY WITH
In Make It Land, you’ll learn how to explain complex information to the people you need to understand it. I'll guide you through the four-step process I use with my own clients.
We’ll move beyond simplifying words to the deeper strategic questions that determine what belongs, what gets in the way, and what will make your audience care. ​It starts with the Clarity Barriers, but that's only the beginning.
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We'll cover:
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Recognizing why an accurate explanation still isn’t connecting
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Making confident decisions about what to keep, cut, explain, or emphasize
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Preserving meaningful complexity while reducing unnecessary friction
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Adapting your message for different audiences and situations
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Applying the same decision-making process to future communications
I explain complicated things to people and get people to care about complicated things.
MEET SARAH
Sarah Warren is the founder of Serif+Sway, where she helps scientists, engineers, founders, and other experts get their messages to the right people in the right way.
Her sweet spot is where strategy, writing, technical translation, and brand development overlap—turning deep expertise into compelling communication that people can understand, trust, and act on.
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Before launching Serif+Sway, Sarah spent nearly 20 years communicating on behalf of engineers and scientists at a Tier One research university. She then spent two years helping launch and grow professional-development programs for financial planners through strategic marketing, web content, and corporate partnerships.
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Throughout her career, Sarah has translated complex information without stripping away what makes it meaningful. Her work has helped raise millions of dollars, bring expert voices and important ideas to national audiences, and connect organizations with the people who need them most.
Continuing Education and Professional Development Credit
Eligible attendees may be able to apply this webinar toward continuing education or professional development requirements for the following credentials:
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Professional Engineer (PE)
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Professional Land Surveyor (PLS)
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Project Management Professional (PMP®) and other eligible PMI certifications
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Professional Geologist (PG)
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What Serif+Sway provides
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A certificate of completion
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Learning objectives and content information
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Other similar documentation that might be required.
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Have a different credential?
Make It Land is for anyone who has to explain complicated work to people who don’t understand it yet. Some attendees hold professional licenses or credentials, but not all. Other professionals who may find the webinar useful include planners, REALTORS®, home builders, contractors, skilled-trades professionals, educators, human resources professionals, and many others.
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Depending on your licensing or credentialing rules, Make It Land may qualify as elective credit or as training in areas such as:
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Professional communication
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Stakeholder engagement
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Leadership
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Client relations
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Practice management​
To find out whether it may count for you, email hello@serifandsway.com with:
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Your profession or credential
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The name of your licensing board or credentialing organization
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Any specific documentation or provider requirements
We’ll review the requirements and let you know whether we can provide the necessary documentation. We can’t guarantee that a board or association will approve the webinar, but we’ll make sure you know exactly what documentation you’ll receive.
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Serif+Sway does not seek advance approval from every state board, licensing body, or professional association. Requirements vary, and the final decision to accept a course always belongs to the organization that maintains your license or credential. Attendees are responsible for confirming eligibility and submitting the documentation.
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Special Pricing for Education, Nonprofits, and Groups
The roots of Serif+Sway come from nearly 20 years spent working in higher education. I have a soft spot for educators, universities, and nonprofits doing incredible work on small budgets, so I offer special pricing.
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Want to send a group through Make It Land? Groups of 10 or more are also eligible for discounted registration.
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Email hello@serifandsway.com to request an education or nonprofit discount or to learn about group rates.
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Bring Make It Land to Your Organization
Make It Land can also be offered as a private training. Private sessions can be tailored to your audience, industry, and communication challenges, with examples and discussion built around the work your people actually do.
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If you’re interested in organizing a private session, email hello@serifandsway.com to talk through options.
Make It Land?
ARE YOU READY TO
One hour.
One repeatable process.
Zero dumbing down.
It's time to explain what you actually do,
in a way people can understand, care about, and act on.
Tuesday, Oct. 27, 2026 | 11 a.m. Central
$99 through Oct. 12, then $149
Live webinar + Optional Q&A after | Two-week replay | CE credit available
Registration includes the Five Clarity Barriers guide. If you haven't downloaded it yet, you'll get a copy with your confirmation email.
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Registrations are non-refundable, but they are transferable. To transfer your registration, email hello@serifandsway.com with your name and the name and email address of the person taking your spot.