Clarity + Creativity for Your Complex Ideas
TECHNICAL
COMMUNICATIONS
Making the complex sound clear and credible.
WRITING + CONTENT
Deslivering websites, reports, ghostwriting, articles, and more.
BRANDING
Craft a brand that reflects your intelligence and impact.
Crafting an identity that reflects your expertise and values.
STRATEGY
Mapping the clearest path from complexity to connection.
GRAPHIC DESIGN
Designing sharp, strategic visuals for your stakeholders.
Meet Sarah.
​
Whether helping professors explain the most complicated research imaginable, re-branding financial planning practices, or working with boutique brands and startups, I merge writing, design, and branding to turn complicated facts into compelling stories.
My award-winning words and designs have helped build companies and buildings and meet big goals. They’ve been instrumental in launching programs, raising millions of dollars, and telling the story of scientific and engineering research that might someday change your life.
​​​
​I'm here to help make grand ideas understandable, to translate jargon, and to get your important work into the hands of your stakeholders – be that the public, investors, donors, or the media.
​
You can read more about me and my process here.
Serif+Sway
WHAT DOES THAT MEAN, ANYWAY?
serif
Serifs are the little tails and strokes in typefaces like Times New Roman. While they may seem strictly decorative, serifs are bossy little marks. Like tiny typographical arrows, serifs prompt your eyes to physically move from one letter to the next.
​
There are a lot of “serifs” required for effective communication. Clarity, accuracy, and strong calls to action are signposts that guide your audience where they need to go.
sway
At the same time, it is impossible to truly spread your message without subtle, persuasive nuance. It doesn’t matter if you’re in the business of composite materials or finance or you teach ballet classes. Your stakeholders must be swayed.
That can be accomplished with well-chosen words, the best phrases, compelling graphic elements, and strategy that's as smart as it is emotionally intelligent.
When you think of Serif+Sway, you could also think:
HEAD + HEART
INFORM + INSPIRE
OFFENSE + DEFENSE
CONVINCE + CONVERT
CLARITY + CREATIVITY